Sync Xero Products with HubSpot

4 minute read · Written by admin · Last updated 21 Feb 2025

Find out how to make sure your product library in HubSpot is in sync with Xero

💡 Want to learn more about Products in Invoice Stack? Check out this guide first

Getting Started

You've got your products all set up in Xero or HubSpot and you want to make sure they match across both systems. 

The most important things for Invoice Stack are:

If you have a small number of products, it may be easiest to just ensure the SKU codes are matching, but if you have many products or need to sync them, read on. If you have no products set up - then we generally recommend starting in Xero. This is because you need to enter more info inside Xero to add the accounts and tax rates.

Option One - Export from Xero and Import into HubSpot

This is our recommended option as HubSpot has a much easier import flow than Xero as it doesn't rely on you having fixed columns.

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HubSpot import screen
  • Go to Xero and choose Business > Products and Services from the Menu
  • Choose Export and CSV
  • Open the CSV and remove any rows with the Status column "Archived"
  • In HubSpot, go to Commerce > Products and click "Add Data"
  • Choose "Import a file" and select "Products" when choosing which type of data 
  • Upload your file and map the fields below

Fields to map:

Columns from XeroHubSpot properties
ItemCodeSKU
ItemNameName (unless you have SalesDescription set)
QuantityDon't map (HubSpot does not support inventory)
PurchasesDescription
PurchasesAccount
PurchasesTaxRate
Don't map
PurchasesUnitPriceUnit cost (if set)
SalesDescriptionName (if set)
SalesUnitPricePrice (in your currency e.g. Price USD)
SalesAccount
SalesTaxRate
Don't map
InventoryAssetAccount
CostOfGoodsSoldAccount
Status
InventoryType
Don't map

Option Two - Export from HubSpot and Import into Xero

If you're using this option you will still need to make sure that account and tax rate are set in Xero, you can do this either in the import, or add it later in Xero.

  • Go to HubSpot and choose Commerce > Products 
  • Check that the columns you'd like to import are showing in your view (We recommend SKU, Name, Price)
  • Choose Export and CSV
  • Go to Xero and choose Business > Products & Services
  • Click "Import" and "Import Items" 
  • Download the template provided by Xero
  • Copy your HubSpot data into the columns, keeping the column titles the same
  • Read more about mapping the Xero data on the Xero website
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Xero Import Screen

Option Three - Use HubSpot's Xero Data Sync App

Remember, Invoice Stack will take the pricing from your HubSpot line items on your quotes or deals, so you only need to keep the products in sync if you are adding and removing products often. 

HubSpot have a free app on the App Marketplace that will allow you to sync Products and Contacts. It's safe to use alongside Invoice Stack.

You can choose to sync data in either direction. If you are Syncing to Xero you will still need to make sure that account and tax rate are set in Xero, you can add it later in Xero.

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Xero Data Sync

When mapping the columns the most important things are to make sure Xero's Code is mapped to HubSpot's SKU. This is one of the default settings.

If you need to map extra columns, you'll need a paid HubSpot Operations Hub subscription.

Find out more about the Data Sync settings on the HubSpot Knowledge Base 

Give Invoice Stack a try

Getting started with Invoice Stack is easy! Try it for yourself with a 21-day free trial, no credit card required and get set up in minutes. Or, if you'd like to take a deeper dive or show your team - book a demo slot at a time that suits you.